ThermaForge clients deploy a Carson Systems platform stack as part of every engagement. Carson Systems builds and licenses the platforms. ThermaForge operates them inside your business. Same operating partners, two distinct companies, clear lines on the IP and the books.
Apply for an engagementCarson Systems product · Field service ERP
The HVAC ERP every ThermaForge client deploys. Dispatch, jobs, invoicing, AR, inventory, real job-cost P&L. Replaces ServiceTitan, FieldEdge, or whatever stitched-together stack you're running today. Migration handled by the engagement.
Routebook is the operational visibility layer that lets the operating partner actually do the work. Without it, ops uplift is guesswork.
ThermaForge proprietary · Demand generation
The pipeline that surfaces homeowners actively searching for system replacement, not random clicks from a billboard buy. Routed through automation and qualified before it hits your project managers' phones.
Volume scales with your install capacity, not a budget cap. Every lead has signal. Most agencies sell volume; this sells intent.
When the lead is qualified before the truck rolls, the consultation closes itself
Carson Systems product · 24/7 AI call coverage
Every call answered, after-hours and Sunday afternoon. Books appointments, captures lead data, transfers urgents. No more missed dispatch on a Friday at 6:42pm — when the call comes in, Frontline picks up and books the truck.
Logs all call data into Routebook automatically. The system that pays for itself the first time it books a $12K install on a Saturday night.
Carson Systems product · Content production + scheduling
Owner-voice content production scheduled to X, Instagram, TikTok, Reddit, and YouTube Shorts. Tech recruiting and customer trust both come from this. Stock-photo SaaS posts get scrolled past; owner-voice content gets DMs.
Approved content cadence, owner-tone preserved, distribution handled. You don't need to be a content creator. You need to look like one to recruits.
Carson Systems product · Short-form video
Short-form video for the social channels. Tech-on-the-truck content, install walkthroughs, owner-voice clips. Production handled end-to-end. Scales without you needing a videographer on payroll.
The videos that pull techs to your shop and customers to your truck.
Carson Systems product · Reddit + X presence
Reddit and X presence in the threads where homeowners ask HVAC questions. Approval-gated, owner-voice, drives organic trust over months — not days. The content channel the agencies don't touch because it doesn't scale on autopilot.
Slow-burn brand building that compounds. By month 12, you're the shop people recommend in the threads.
Apply for an engagement and we'll talk through which tier fits your shop's stage.